Our founder envisioned a home goods brand that would appeal to the whole individual-enriching not just their homes, but also their hearts, and their everyday lives.

She envisioned a brand that was meaningful and fused with inspiration. One that reflects a balanced and prosperous lifestyle. Lastly, a brand that would gently serve as a reminder of God's promises & blessings.

Having this vision in heart, knowing that she would personally handcraft this experience, she sought to name the vision. Being a woman deeply rooted in faith, she turned to scripture for guidance and found her answer in Deuteronomy 28:12.

"The Lord will open to you His good treasure, the heavens, to give the rain to your land in its season, and to bless all the work of your hand. You shall lend to many nations, but you shall not borrow."

Deuteronomy 28:12 

And from that promise, 28:12 Lifestyle was born, a brand where craftsmanship meets calling, and luxury becomes a language of faith.